For Silka, alaga is not just a word—it’s a promise. A promise to care for the well-being of Filipinos, to nurture their dreams, and to stand with them through every step of their journey. From empowering lives through the ALAGA Scholarship program to providing everyday care with quality products, Silka has long been dedicated to the Filipino people. Now, with ALAGANG SILKA: Alaganda Para sa Pamilya, that commitment continues, celebrating the deep connection between self-care, family, and the power of togetherness.